We created a Robijn shoe shine brush which makes your white sneakers shining again.
It's really bad for your sneakers to throw them in the washing machine
Robijn wants to give a solution so people can still wash their shoes with Robijn stralend wit detergent. Therefore we created a handy brush where you can add some detergent and clean it by hand.
Does it work?
We tried to clean our dirty white shoes and made a video to see it yourself. It really works and the shoe's smell also very nice.
A mobile shoeshine chair will be placed in different cities in Holland. You can follow the chair online and find out when they are in your own town. Some nice bearded hipsters will shoeshine your white sneakers with the Robijn sneaker brush. People can post before and after photo's and will walk out of the chair on the #whitewalkoffame. Every photo will be tagged with that hashtag
Robijn will deliver bloggers a fancy shoeshine kit where they can show the brush in their posts/video's and test it themselves.
The brush will be placed on top of the detergent. so you'll have to buy Robijn stralend wit too. All soap and detergent is mostly placed at the end. Close to the cash desks.
Robijn will place tile stickers at the place where you stand in line to measure the whiteness of your own sneakers. you only have to look up to the right where the detergent is standing.
Robijn claims your complete white outfit from head to toe
I did this project together with Dyon.
We won this pitch at Robijn-Unilever Holland