KLM Royal Dutch Airlines asked us to come up with a concept showing they are engaging with their customers.
When you're at the airport, there are always people who carry too much luggage. And of course, you don't want to pay for those extra kilograms.
But there are also people who carry a half-empty bag with on that same flight.
We introduced Baggage buddies.
With this concept, you can choose if you want to donate these extra kilograms to someone who packed too much. When there’s someone with too much weight in their baggage and he or she (mostly she) accepts the donation, the suitcases will be put on the scale together.
The people in question won’t find out about each other until they arrive at their destination and pick up their luggage. There, the suitcases are bonded together with a ribbon and there they will meet each other.
You can already imagine how that will work in a sweet little content video for KLM. Bagage buddies for KLM.